THE UNSEEN
THE UNSEEN
ERMENEGILDO ZEGNA
X
ESTEE LAUDER
ERMENEGILDO ZEGNA X ESTEE LAUDER
Caught within the invisible boundary walls of glass, this small physical world unleashes a vivid transformation of mind and body through scent. Delicate thin trailing lines of scented vapour emerge through the inner vents, flowing down the glass to be dispersed by movement. Projections break down the colours of each ingredient and fill the space with the representation of each fragrance. These installations were designed by THE UNSEEN and installed within the flagship store of Ermenegildo Zegna in Italy for customers to experience.
The colour effects in these images are real. Created through the inner atmosphere of the Dancers world and the external lighting added into it.
“The human mind hums with anatomical connectivity, promising to reveal concealed dimensions and pathways the past. Using scent to evoke emotions and spark new memories was the complex but compelling challenge that underpinned the Essence collaboration with the Zegna and Estée Lauder brands. “Our inspiration was purely to explore the therapeutic qualities of how colour and fragrance inspire emotion through the use of scents a material. As THE UNSEEN, our language is often colour and our medium materials. We were curious to explore how we could combine colour and scent to influence psychophysical human responses to certain fragrances.” Lauren Bowker, Founder of THE UNSEEN, explained.” THE UNSEEN
